We are still blown away with the response for #fridayflowers. We had originally planned to offer these once a fortnight but the demand has been so great that we may have to change our minds on this.
We spent a long time looking for local growers so that the flowers we offer were seasonal and being local, helping us to cut down on our carbon footprint. We now use a company that cut fresh on the morning that we deliver so you really are getting the best longevity with Friday flowers. Each week we take our inspiration from the world around us and create a theme which we then carry through into our packaging. Our first Friday flowers was “Dotty for Tulips” . We used a really great black and white polka dot tissue and brown paper to wrap, with just our stamp in ink black to set off the branding. I’m still a huge fan of “that dress” from Zara and the inspiration for “Dotty for Tulips” came from this.
Our next Friday flowers will centre around Tina mentioning that she like Raspberry Ripple ice cream, so expect lots of red, white and pinks. We will of course do the reveal this weekend ready for pre-orders. Still lots to organise for Mother’s Day and Friday flowers will feature heavily with this.